RTG (Rainbow Tourism Group) Partnership With Grand Metropolitan Hotels
The collaboration between Rainbow Tourism Group (RTG), an African hotel company, and Grand Metropolitan Hotels (GMH), a leading European hotel company, could potentially be transformational for Africa’s hospitality industry. By partnering with Grand Metropolitan Hotels, RTG will leverage their expertise, resources, and international network to expand its operations and capitalise on the projected growth potential in Africa’s hospitality industry.
Africa has been experiencing significant growth in tourism and business travel in recent years, driven by factors such as improved infrastructure, rising middle-class population, and increased connectivity. Africa will be the new growth frontier of global tourism with tourism arrivals expected to reach 134 million in 2030 from the current 22 million – a 6-fold growth. By 2030 Africa will be home to 124,000 hotels from the current 52,000 hotels. This partnership will allow RTG to tap into these opportunities and benefit from Grand Metropolitan Hotels’ experience in operating successful hotels in Europe.
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